Enable acquisition of new patients and re-engage existing patients through various service lines and administrative areas to run campaigns that support specific hospital business objectives and segment specific business rules to target relevant individuals that will offer great success.
Hospital marketing has a human element as it promotes medical self-empowerment, proactive health and wellness, and ultimately leads to improved care outcomes when deployed to the right target audiences. Healthcare marketing allows you to increase your patient connections and nurture those relationships to form long-term, loyal patients and booming hospital practice through a targeted, data-driven healthcare marketing strategy. Inbound marketing process for Hospital marketing strategy bring forth all the resources to bear against various opportunities and pressures of a competitive healthcare business.
Integration of MIMSYS CRM MedQ and Workhubz CRM is the critical business differentiator that enables effective hospital marketing campaign which has the prospective to improve patient retention, increase the number of qualified leads, grow overall revenue and instead of being a cost center, positions itself as a revenue driver, with proper performance analysis and strategy.
Leveraging Workhubz customer relationship management systems for marketing purposes is valuable for Hospitals. It can assist with efficient communications, building and growing relationships, and enhancing the customer experience. A CRM system support of marketing activities can be a key contributor to a hospital’s success. Data from across several sources including MIMSYS Hospital ERP through MedQ integration enables Hospitals to have a single source of all contacts. With Workhubz processes and tools, Hospital marketers are uniquely poised to educate, inspire, and engage customers and patients with relevant content on the channels they use the most.
As technologies grow and data capabilities improve, the pressure to do more with your current resources will increase. Hospital sales teams need data in real time to tailor their pitch. Precise data-led insights from MIMSYS Hospital ERP can empower them to work better.
CRM MedQ system is designed to give hospitals a way to expand in existing markets by approaching regular patients for clinically valid follow-up services. Hospitals use knowledge of disease progression and treatment side effects to contact patients for additional services; for example, Patients with Type 2 diabetics, who have not done HBA1c average blood glucose(sugar) levels for three months and Obese patients with weight more than 100 kgs for dietician campaign, bariatric campaign and more.
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